The Man from Snowy River Tourism Association (MFSR TA) are proud supporters of tourism in the Upper Murray and actively promotes tourism and tourism based activities through its varying networks and Facebook page.
The MFSR TA joined a partnership with Upper Murray Inc. and the Towong Shire Council in 2018 to continue to promote the Upper Murray as apart of the Marketing Upper Murray (MUM) Program.
Over the last several years, MFSR TA have also continue to contribute to tourism in the Upper Murray through varying projects including:
A lot of these projects would not be able to occur without the sale of Upper Murray themed merchandise sold through the Corryong Visitor Information Centre including the published a detailed 4WD map “The Beautiful Upper Murray” developed by the MFSR TA. This involved extensive research and checking and is an invaluable aid in safely exploring the local area.